It's one of the most used social media platforms out there. You might have your own Instagram profile, or most definitely know someone who has one!
With an estimated 2.4 billion Instagram users, it's no wonder why it's an app many business owners use to build their brand and increase their reach.
If you're new to Instagram or you've been on it for a while and have absolutely no idea what to do or how to use it, read on to find out some top tips to help you succeed.
Tips to Help You Succeed on Instagram
Create an eye-catching bio
Before thinking about the posts, the reels and the hashtags (if you've got no idea on what those are, all will be explained shortly!) make sure your bio is eye-catching. The bio is on your profile and describes you and your business. Make it short yet interesting so people are more inclined to stay on your page and browse your posts.
Posts, reels and hashtags (what are they?)
Before we move on to other tips for Instagram to help you succeed, we'll very briefly explain posts, reels and hashtags:
Posts - what you share on instagram (pictures, videos etc)
Reels - short videos
Hashtags - how to label your content
Interact with people you follow
Instagram is a social media platform; it's 'social' so you're supposed to engage and interact with people! Comment on posts of people you're following and have conversations in the Direct Messages. This not only builds your community, but also helps to get your profile and page seen on Instagram because the platform knows you're doing what it wants you to do...being social!
Post content related to your business... and make it interesting
This is your business account and you're on here to build a community, as well as grow your reach and boost visibility. Keep the content your posting related to your business. Unless you're posting more lifestyle / personal content (because that relates to your business) try and keep it business related so people visiting your profile know what they're going to find. Oh, and keep it interesting! Write captions that engage your followers and anyone reading, and make sure the posts are engaging, too.
(Pssst... if this all sounds a bit too much, a VA can help with ALL of this!)
Post consistently
Pick set days and set times that you're happy to maintain and stick with. It's all about keeping consistent and this builds trust and boosts your visibility. Aim for 2-3 times a week to begin with and post at the same time each day. There are many scheduling apps that can help with this. We use Publer and we love it!
Use hashtags
Hashtags are a great way to categorise your posts and label them. Users search for things they want to find using hashtags and this helps people discover your posts. Keep the hashtags relatable!
And there you have it. Just a few helpful nuggets of info to help you get cracking with Instagram. A lot of info to digest if you're new to the platform but our VAs are used to this and use Instagram a lot (as well as all the other social media platforms!).
If you need help with your Instagram, get in touch with us. We'd be more than happy to assist.
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