Is it normal for a marketing business to use a Virtual Assistant? Definitely! But what do they ask us to do...?
If you're running a creative business or marketing business you might be growing to a point that you cannot manage all of the business administration yourself. You can work alongside design associates to meet project deadlines but this creates even more internal admin for you to manage!
Bookkeeping
Are you more creative than you are number orientated? Or do you enjoy both but just never have the time to get your accounts in order so they end up.. a bit of a mess?
A bookkeeping VA will ensure that you never miss another tax deadline and that your accounts are kept in good order throughout the year. Forget those manic March days trying to pull together receipts from 6 months ago.
It's all about playing to our strengths and if having someone in your team who can pick up the accounting tasks it frees up your time and mind to focus on other things.
Project Management
If you're suffering with too many projects at once (something I'm sure we all dream of... but it can be too much), then you can hire a VA to project manage parts of your business. Specific client communication, meeting organisation or associate workload monitoring can be done by someone else, and doesn't have to just sit on your shoulders.
Associate Management
When you are growing your business, and needing the help of associates to manage project deadlines or workloads you're going to have an increased amount of admin. This can seem counterproductive, you're getting help in but need to do more work?!
However, it's really about shifting your business to the next level. Bringing in more people and expanding your capacity means that you should be releasing more of the client work to focus on business management. If this doesn't sound like your cup of tea.. you need an assistant!
Now we're not saying we'll be able to run your business, that's still on your plate. But, we are able to help take off those repetitive tasks and often can make them more efficient. Such as monitoring associate contracts, availability, project scope and their experience working with you.
Really hiring a VA can allow you to use associates without getting dragged down by business admin.
Your Own Marketing
We all know that doing something for a client does not mean that it is easy to do ourselves... We can often leave our things to the bottom of the pile as there's no deadline and the only person we're letting down is ourselves.
However, if you want to break free from the feast and famine of business you need to invest in your own marketing too. Having a virtual assistant can add a layer of structure to your marketing and accountability that you need to actually get it done.
Hopefully, this has given you some ideas about how your marketing business can use a virtual assistant. We're well on the way to breaking down the barriers that stop small business owners for seeking help.
Reach out today if you'd like to discuss how we can help your business to grow!